Improving Writing for Online Reporting

On Friday, January 27 I attended the Minnesota Newspaper Association annual convention. Gayle Golden from the University of Minnesota's School of Journalism and Mass Communication gave several helpful strategies and useful resources to improve writing for online audiences. Some of the more important pieces of advice:

• Develop a keyword strategy for all stories.
• Encourage experiments with data visualization using Google Fusion
• Engage readers through social media with two-way conversations

I thought Google Fusion sounded like a great resource for easy-to-make charts and graphs. I also learned about an electronic newsletter service called Mailchimp.

All in all, a great session with helpful, useful advice.