"Make the Customer the Hero"

One of the keynote speakers at the 2011 PRSA International Conference was Chris Brogan, an influential social media expert.  Chris shared a number of insightful one liners that really made me think about my individual presence on social media and how I can teach social media  to public relations' students.  Here are some quotes I found useful:

• Make the customer the hero
• Talk about other people on Twitter (rather than yourself)
• Record more video
• Exposure is not leverage
• Get your whole organization active in social media
• Facebook should not be your home base.  Get your own website
• Google+ is important because of searchability through the Google search engine

It's that last point I need to get a start on, as I have been delaying acquiring a Google+ account.  His reasoning to avoid the procrastination, though, makes sense.  Below is a video from PRSA with Chris speaking about media relations.