PRSA International Conference

Over the next few days I'll be posting some thoughts regarding the 2011 PRSA International Conference in Orlando.  As you can see from the first photo, the setting at the JW Marriott was gorgeous.   

My overall takeaway from the conference is this:  Find what's newsworthy and tell it with passion and from the audience's perspective. 

 Soledad O'Brien, who gave a wonderful opening keynote address, said statistics are not a story.  Who those statistics affect and how they're impacted is a story.  She would know; Soledad is one of the better documentary producers on television today.

 I'll post more from my six days in Orlando in the coming days.